Walker Banerd

Content Marketer, Writer, Entrepreneur
Vancouver, BC

Across my 10+ years in marketing, I have specialized in turning technical information into compelling and persuasive content. After starting out as a writer and editor, I have since moved into content marketing strategy and execution, leading a small team in my most recent role at the cybersecurity firm D3 Security. My experience in B2B software marketing extends back to 2014, when I joined Global Relay, a compliance and message archiving company. As a content marketer, I have helped my employers secure major contracts with customers including S&P Global, Cybereason, Scotiabank, and IG Group.I am also the co-founder of Fluster Creations Inc., a purpose-driven company that aims to reduce loneliness, bridge division, and support wellbeing through play. Our social card game FLUSTER has sold more than 14,000 units worldwide.

Writing Samples

Below, you can find several things I have written, mostly from my time as Director of Content Marketing at D3 Security. This selection shows the range of content types I have worked on, as well as how I write for different stages of the buyer journey.

  • This eBook came in the wake of a rebranding project at D3 in 2024. I had the challenge of distilling the company's message into a central concept and building a comprehensive content plan. The eBook became a central pillar of that plan.

  • Customer case studies are some of the most persuasive pieces of content. In this customer story, I turned interviews with executives at High Wire Networks into a compelling narrative that included quantifiable benefits created by our product.

  • My role at D3 also involved executing major projects, like this research report, where I conducted a survey of professionals in the managed security services industry and worked closely with our designer to convey the results. The report generated ~300 leads.

  • In this blog post for D3, I countered the argument made by our competitors that the product category of SOAR (security orchestration, automation, and response) was obsolete.

  • Following some advancements in D3's technology, I identified the need for a detailed product guide that could answer the questions of buyers who were further down the sales funnel. The guide resulted in ~100 high-intent leads.

  • In this personal blog, I recounted my experience as a kidney donor. While it isn't marketing writing, it is a good example of my natural voice, when removed from the corporate context.

FLUSTER

Click these links to learn more about FLUSTER, the social card game of unusual questions and deeper connections.

Contact

Feel free to connect with me on LinkedIn, send me an email, or view my full resume.